The new flagship lineup introduces a 2nm A20 Pro processor alongside Apple's first foldable device, the iPhone Duo, which features a 7.6-inch flexible inner display.
The new lineup features the iPhone Duo foldable and a variable aperture camera system, as Apple's estimated Indian revenue crosses $10 billion.
New CEO John Ternus has debuted a two-directional pricing strategy, pairing a luxury foldable device with more affordable entry-level audio hardware.
The new iPhone Duo introduces a book-style foldable design, while the 18 Pro series debuts a mechanical variable aperture camera and the A20 Pro processor.
Apple is reshaping its hardware strategy for its Sept. 9 event, prioritizing premium models including the iPhone 18 Pro and a new foldable phone while pushing standard versions to 2027 amid internal restructuring.