Samsung sets July 22 London Unpacked event for new foldable devices
Samsung has scheduled its Galaxy Unpacked event for July 22, 2026, in London to showcase new foldable hardware, wearables, and an evolving AI experience.
Samsung has officially confirmed that it will host its next Galaxy Unpacked event on July 22, 2026, in London. The announcement, centered on the theme “A New Shape Unfolds,” signals a significant shift in the company’s mobile strategy as it seeks to maintain its leadership in the competitive foldable device market. The presentation is scheduled to begin at 2:00 p.m. BST, with live streaming available globally via Samsung’s official website, the Samsung Newsroom, and the company’s YouTube channel. Viewers in the United States can tune in at 9:00 a.m. EDT or 6:00 a.m. PDT.
The event comes as the broader industry prepares for a crowded summer of hardware announcements. The scheduled date follows a recent confirmation from Google, which intends to hold its own launch event for the Pixel 11 series on August 12.
Media additions
Expanding the Foldable Portfolio
While the company has yet to confirm specific product names, industry reports and recent promotional teasers suggest a major expansion of the Galaxy Z series. Expectations are high for the introduction of a new, wider Galaxy Z Fold 8, which is rumored to feature a passport-style, 16:10 aspect ratio. The lineup is also expected to include a high-end Galaxy Z Fold 8 Ultra, which analysts believe will retain the familiar design language of previous flagship foldables. Alongside these book-style devices, Samsung is anticipated to debut the Galaxy Z Flip 8, which features a clamshell form factor. As noted by Itechify, these hardware refinements aim to bridge the performance gap between foldable devices and the more traditional Galaxy S flagship phones.
Wearables and New Categories
In addition to smartphones, the July 22 event is expected to feature updates to Samsung’s wearable ecosystem. Anticipated hardware includes the Galaxy Watch 9 and the Galaxy Watch Ultra 2.
Central to the entire presentation is the company’s evolving Galaxy AI
experience. Samsung has stated that the new hardware will leverage intelligent capabilities to provide more personal and adaptive interactions, setting what it describes as a new standard for the AI era.
Reservation Incentives
Samsung has opened an early reservation window for those interested in the upcoming hardware. Customers who sign up through the company's portal can secure a $30 credit to be applied during the official pre-order period. Furthermore, the company is promoting potential total savings of up to $1,230, a figure that typically incorporates maximum trade-in credits for existing premium devices. Participants who register also enter a sweepstakes for a chance to win one of ten $500 gift cards for use at the company's digital storefront.
| Region | Local Start Time |
|---|---|
| London (BST) | 2:00 PM |
| New York (EDT) | 9:00 AM |
| Los Angeles (PDT) | 6:00 AM |
| Continental Europe (CEST) | 3:00 PM |
What to Watch Next
- Full Specifications: While leaks provide preliminary details, official dimensions, battery capacities, and camera megapixels will be verified on July 22.
- Pricing Strategy: Analysts are monitoring whether the introduction of an "Ultra" variant will drive the starting price of the foldable series higher than previous generations.
- Market Reception: The event serves as a bellwether for consumer interest in the "wider" foldable form factor as compared to traditional smartphone designs.
- Post-Event Shipping: Once the keynote concludes, official pre-orders will open, with initial shipments typically occurring one to two weeks following the announcement.
