One in five people who intend to tan this summer do not use sunscreen, according to a recent report. This trend highlights a persistent preference for skin pigmentation over UV protection, which health officials warn significantly increases the risk of skin damage and long-term health complications, including skin cancer.
- Sunscreen avoidance: 20% of individuals seeking a tan skip sun protection.
- Motivation: The desire for a darker skin tone outweighs perceived health risks.
- Health impact: Unprotected exposure increases cumulative UV damage to the skin.
Why are people skipping sunscreen to tan?
The drive to achieve a “healthy glow” often leads individuals to intentionally avoid sun protection. According to the report, a significant minority of sun-seekers believe that sunscreen prevents the tanning process or slows the darkening of the skin. This behavior suggests a disconnect between the aesthetic goal of tanning and the biological reality of UV radiation damage.
Health officials note that this behavior is particularly risky because the skin’s darkening is actually a defense mechanism. When skin tans, it is responding to DNA damage caused by ultraviolet rays.
The report provided a video segment detailing these habits and the associated risks:
What are the risks of unprotected UV exposure?
Skipping sunscreen to accelerate a tan increases the likelihood of acute skin damage, most notably sunburns. However, health experts emphasize that the more dangerous effects are cumulative. Every instance of unprotected exposure adds to the total UV load the skin absorbs over a lifetime.

This cumulative damage is a primary driver for the development of various skin cancers. While some individuals believe their skin is “resistant” to burning, health authorities warn that UV damage occurs even without a visible burn, leading to premature aging and malignant growths.
How do health officials recommend managing sun exposure?
Public health guidance emphasizes that a tan is not a sign of health, but rather a sign of injury. To mitigate risks while spending time outdoors, health officials recommend a combination of protective measures:
- Broad-spectrum sunscreen: Applying a high-SPF cream to block both UVA and UVB rays.
- Protective clothing: Wearing hats and UV-resistant fabrics to shield the skin.
- Timing: Avoiding direct sun exposure during peak intensity hours, typically between 11 a.m. and 3 p.m.
Experts stress that those who prioritize tanning should still use protection, as modern sunscreens allow for some pigmentation while filtering out the most harmful wavelengths of radiation.