Viber integrates ChatGPT to add AI tools directly into messaging chats
Rakuten Viber has officially integrated ChatGPT into its messaging platform, enabling users to access AI tools for translation, text editing, and image remixing.
Rakuten Viber has officially integrated OpenAI technology directly into its messaging platform, marking a strategic shift in how the application serves its global user base. Announced on 7 July 2026, the update allows users to access sophisticated digital tools — including message drafting, translation, and image manipulation — without departing from their existing chat threads. The update, now rolling out for iOS and Android, arrives as major communication platforms increasingly pivot toward providing added value through AI.
Core Features and Functionality
The integration introduces several distinct tools designed to streamline daily digital interaction:
Media additions
- Dedicated ChatGPT Interface: Users can interact with a dedicated contact to ask questions, brainstorm, or manage tasks. While a login is optional for basic inquiries, connecting a personal account offers higher usage limits.
- @ChatGPT Tagging: By mentioning @ChatGPT in a private or group thread, users can bring the assistant into a discussion, allowing all participants to view and iterate on the generated responses. Responses from the assistant are visually distinguished from other chat participants.
- Conversational Utilities: Features include real-time message translation, a "Polish" tool to adjust the tone and clarity of outgoing texts, and automatic summaries for both individual web links and lengthy group conversations.
- Image Remix: Users can transform photos using various styles and templates. Accessing this specific feature requires users to log in or create a free account within the app.
According to official company statements, these tools are designed for accessibility, ensuring that users do not need technical expertise to derive value from the system.
"We want to make everyday communication easier and more creative," says Ofir Eyal, CEO at Rakuten Viber. "Partnering with OpenAI means we can bring ChatGPT to our users to add real, day-to-day value - even if they would never have sought it out on their own."
"Messaging is where so much of everyday life happens. With ChatGPT in Viber, people can get helpful, creative support right in the moment, from finding the right words to catching up on busy chats or remixing a photo," says Torben Severson, VP and Head of Global Business Development, OpenAI.
Privacy and Data Considerations
The integration has sparked discussion regarding the balance between functionality and user privacy. Viber maintains that its core messaging features, such as one-to-one calls and private text exchanges, remain protected by end-to-end encryption. The company emphasizes that the AI integration is optional and that users must provide explicit consent to OpenAI terms and policies before their first use of the tools.
Regarding data handling, Viber clarifies that information sent to OpenAI is limited to the specific text, image, or request initiated by the user. According to the company, this data is retained only for a limited period and is not utilized to train OpenAI’s models. While Viber notes that ChatGPT-powered features are subject to OpenAI's usage policies, and that content may be reviewed for safety, the integration has invited scrutiny from analysts regarding how the line between private human conversation and automated data processing remains maintained.
Market Impact and Future Outlook
The strategy represents a broader effort by the Rakuten Group to improve service efficiency through its 'Triple 20' initiative. In regions where Viber maintains a significant market share, such as Greece and parts of Southeastern Europe, the integration is expected to alter how both individuals and local businesses manage customer service and daily coordination. Technology analyst Brian Fagioli suggests that the utility of these tools, specifically the ability to summarize chaotic threads, may provide a functional advantage.
| Deployment Status | Availability |
|---|---|
| Mobile (iOS/Android) | Available Globally (with minor regional exceptions) |
| Desktop | Pending/Coming Soon |
Viber executives have indicated that the service will remain available to users in most regions where OpenAI's tools are supported, with some exclusions based on local regulatory environments. The company continues to position the integration as a central component of its evolution into a "super app."
