Samsung uses Tim Cook lookalike in Galaxy Z Fold 8 ad to troll Apple
The campaign mocks Apple's branding and leadership transition as the two tech giants compete over foldable hardware and generative AI integration.
The campaign mocks Apple's branding and leadership transition as the two tech giants compete over foldable hardware and generative AI integration.
New CEO John Ternus has debuted a two-directional pricing strategy, pairing a luxury foldable device with more affordable entry-level audio hardware.
Under newly appointed CEO John Ternus, Apple prepares to enter the luxury foldable market with a folding device priced between $2,000 and $3,000.
The luxury foldable marks the first major hardware launch under new CEO John Ternus and introduces the A20 Pro chip to the iPhone lineup.
Apple is entering the foldable smartphone market with the book-style iPhone Ultra, marking the first major product reveal for newly appointed CEO John Ternus.
Apple is reshaping its hardware strategy for its Sept. 9 event, prioritizing premium models including the iPhone 18 Pro and a new foldable phone while pushing standard versions to 2027 amid internal restructuring.
Apple reported a strong fiscal third quarter driven by robust hardware demand and tariff refunds, as soaring memory costs forced sweeping price hikes.