Opel will continue the production of its high-volume best-selling model at its Zaragoza plant while launching an electric successor priced at 25,000 euros, according to local media reports. The current model has reached 15 million units sold and has maintained its status as a top-selling vehicle in Germany for five consecutive years.
Affordable EV Pricing Strategy
The automaker is implementing a dual-track production strategy to manage the transition to electric vehicles. By maintaining the existing internal combustion model alongside a new electric version, Opel aims to stabilize revenue while expanding its EV footprint. The new electric substitute will enter the market with a price point of 25,000 euros, a move designed to make electric mobility more accessible to a broader consumer base.
Zaragoza Production and German Market Dominance
The production hub for these vehicles remains the factory in Zaragoza, Spain. This facility will support both the legacy model and the incoming electric variant. The decision to keep the current model in production stems from its strong commercial performance; the vehicle has been a market leader in Germany for five straight years and has achieved a total sales volume of 15 million units, according to reports.
This approach allows the company to leverage the existing market demand for its proven best-seller while phasing in the electric successor without a complete disruption in supply or sales volume.
