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Starbucks has closed all of its stores in South Korea following a costly advertising scandal, according to local media reports. The company’s decision follows a marketing controversy that resulted in losses totaling millions of dollars.
Why did Starbucks close its South Korean operations?
The coffee chain shuttered its entire network of locations in the country after a promotional campaign triggered a widespread scandal. Local reports characterize the event as a “million-dollar mistake,” citing the significant financial impact of the marketing failure and the subsequent operational shutdown.
