The watch world’s most coveted collab just got a second act—and it’s even more asymmetrical than the first.
Dennison, the Paris-based brand known for its bold, sculptural designs, has teamed up again with Collectability, this time under the direction of designer Emmanuel Gueit. The result? The Oblique Collection, a limited-edition line of watches that leans into the same 1960s-inspired asymmetry that made Gueit’s first collaboration with the brand a collector’s obsession. Pre-orders open this week, but the real story isn’t just the watches—it’s how this partnership is reshaping the intersection of high-end watchmaking and contemporary art.
The Asymmetry That Defined a Movement
Gueit’s signature style—defined by his work with brands like Petermann-Bédat and The Hour Glass Japan—has long challenged traditional watch design. His Oblique Collection for Dennison and Collectability continues that tradition, pushing the boundaries of what a luxury timepiece can look like. The collection’s name isn’t just a nod to its angular, off-kilter forms; it’s a direct reference to Gueit’s approach to design, where precision meets provocation.
What makes this collab particularly intriguing is its timing. In an era where watch collectors increasingly seek out limited-edition pieces with artistic cachet, Gueit’s work has become a litmus test for what’s next in horology. His first project with Collectability—also a 1960s-inspired asymmetric design—sold out in hours, proving that the market isn’t just hungry for novelty, but for meaningful novelty. This second act isn’t just a sequel; it’s an evolution.
Why This Matters Beyond the Watch Case
The Oblique Collection isn’t just about aesthetics. It’s a case study in how luxury brands are rethinking collaboration as a form of storytelling. By partnering with Gueit—a designer whose work straddles fine art and functional craft—Dennison and Collectability are positioning themselves at the forefront of a movement where watches are as much about the wearer’s identity as they are about timekeeping.
For collectors, the stakes are high. Limited-edition releases like this one don’t just drive secondary-market prices; they redefine what it means to own a watch. The first Gueit x Collectability piece became a status symbol almost overnight, fetching multiples of its retail price on the secondary market. This time, the question isn’t whether the Oblique Collection will sell out—it’s how quickly, and at what price.
What’s Next for the Oblique Collection
Pre-orders for the Oblique Collection open for one week only, with no word yet on exact release dates. But given the brand’s track record, expect the pieces to disappear faster than they hit the market. For now, the focus remains on Gueit’s vision: a collection that doesn’t just tell time, but tells a story.
One thing is certain—this isn’t just another watch drop. It’s a statement.
