Ajax Amsterdam will open its doors to fans for the first time in three years during the Open Dag 2026 event, offering an unprecedented behind-the-scenes look at Johan Cruijff Arena and the club’s player bus. According to the club, the June 12 event will feature an open training session, a guided tour of the stadium’s facilities, and a rare opportunity to see the team’s equipment up close.
The announcement comes as Ajax continues to rebuild its fan engagement following the COVID-19 pandemic, with the Open Dag serving as a key milestone in the club’s return to traditional supporter experiences. The event will take place at Johan Cruijff Arena, where fans can also expect to see the team’s training ground and the iconic player bus, which has become a symbol of Ajax’s identity.
What fans can expect at Open Dag 2026
According to the club’s statement, the Open Dag will include:
- Open training session – Players will participate in a public practice, offering fans a chance to see firsthand the tactics and fitness routines of Ajax’s squad.
- Behind-the-scenes stadium tour – Visitors will explore areas typically restricted to players and staff, including the locker rooms, medical facilities, and the press box.
- Player bus experience – A highlight of the event will be the opportunity to board the team’s bus, which has been a fixture of Ajax’s culture since the club’s early days.
- Fan activities and merchandise – Additional attractions will include interactive displays, exclusive merchandise, and meet-and-greet opportunities with club officials.
The event will be free to attend, though advance registration will be required, according to the club. Tickets will be available through the official Ajax website and partner platforms, with details expected to be released in the coming months.
Why this matters for Ajax and its supporters
Ajax’s Open Dag events have historically been a cornerstone of the club’s relationship with its fanbase, providing a rare chance for supporters to connect with the team outside of matchdays. The last in-person Open Dag took place in 2019, and the 2026 edition marks the first opportunity for fans to engage with the club since the pandemic.
For Ajax, the event also serves as a strategic move ahead of the 2026-27 season, where the club will look to rebuild momentum following a challenging campaign. The Open Dag allows the club to reinforce its connection with supporters while also showcasing its facilities to potential recruits and partners.
According to the Supportersvereniging Ajax, the event is already generating significant interest, with early indications suggesting strong turnout. The organization has emphasized the importance of such initiatives in maintaining fan loyalty during periods of uncertainty.
How to reserve tickets and what’s next
While official ticketing details have not yet been finalized, the club has confirmed that registration will open in early 2026. Fans are advised to monitor the official Ajax website for updates, as demand is expected to be high.
The Open Dag 2026 will take place on June 12, 2026, with the club encouraging supporters to plan ahead for travel and accommodation, given the event’s expected popularity.
No additional fixtures or announcements related to the event have been confirmed at this stage, but the club has indicated that further details will be released in the lead-up to the date.
