Kawasaki Motor Indonesia (KMI) has launched the Brusky 125, an automatic scooter priced at approximately Rp 26 million. According to reports from detikoto and Blackxperience, the vehicle targets loyal Kawasaki customers and positions itself as a direct competitor to the Honda Vario in the Indonesian market.
- Product: Kawasaki Brusky 125 automatic scooter.
- Price: Approximately Rp 26 million.
- Origin: Originally a Modenas brand product.
- Primary Competitor: Honda Vario.
How does the Brusky 125 compare to the Honda Vario?
The Brusky 125 enters the matic segment with a price point of roughly Rp 26 million, according to detikoto. This pricing strategy places it in direct competition with the Honda Vario, a dominant player in the Indonesian scooter market. While both target urban commuters, KMI is leveraging its existing brand loyalty to attract riders who prefer the Kawasaki ecosystem over Honda’s offerings, according to Blackxperience.
Why is a Modenas product sold as a Kawasaki?
Although marketed as a Kawasaki, the Brusky 125 is originally a product of the Modenas brand, according to Kompas.com. The decision to sell the Modenas-developed scooter under the Kawasaki banner allows the company to utilize its established distribution networks and brand equity in the region to penetrate the automatic transmission market more effectively.
What other models has Kawasaki recently introduced?
Beyond the expansion into the automatic scooter market, Kawasaki is also updating its off-road lineup. The company launched the Kawasaki KLX150 XPL during the Jakarta Fair, according to GridOto.com. The new model is designed with a “Rally Classic” aesthetic, targeting enthusiasts of the rally-style motorcycle segment.
